The write way is the only way.
Present your event to the world with flair! Browse the examples below for events I promoted quite successfully.
For some items you will need Adobe Acrobat Reader. If you do not have it, you can download it free here.
DANIEL GOLEMAN PRESS RELEASE
CELEBRATING THE DALAI LAMA AND THE TRIUMPH OF TIBETAN SURVIVAL (PDF)
ANGELS WITH RUNNING SHOES HEADED TO DEVIL MOUNTAIN RUN (PDF)
CALLING THE LAMA FROM AFAR: The CD (PDF)
RETROSPECTIVE: ITALIANS SHOCKED BY GLIMPSE OF SAN FRANCISCO AND ITS MAYOR (PDF)
To have your event professionally presented to the media, contact me so we can discuss how I will do it. I look forward to working with you!